From Underreporting to Insight: Unlocking Frontline Safety with Applied AI

March 11, 2026 4:00 pm Eastern Time- From Underreporting to Insight: Unlocking Frontline Safety with Applied AI

Frontline underreporting of near misses and safety concerns continues to limit visibility, while incomplete or delayed data drives misinformed decisions. These persistent challenges were reinforced in Benchmark Gensuite®’s latest findings from The EHS Pressure Point: 2026 Benchmarking Report — revealing a clear gap between frontline realities and leadership insight.

So how do we break through?

A new generation of applied, human-in-the-loop AI is changing the equation. By combining intelligent automation with human expertise, organizations are unlocking stronger frontline engagement, improving reporting culture, and surfacing actionable insights that drive better, faster decisions.

Join this session to explore:
• Key insights from peer organizations and EHS leaders highlighted in the 2026 benchmarking report
• Practical examples of applied AI improving frontline worker enablement
• How AI-driven insights are strengthening complex initiatives — including Serious Injury & Fatality (SIF) prevention

SPEAKER
Donavan Hornsby
Benchmark Gensuite
Chief Strategy Officer

Donavan Hornsby has dedicated the past 20+ years of his career to the advancement of EH&S and Sustainability principles and best practices in industry. Donavan serves as Chief Strategy Officer at Benchmark Gensuite, Inc., provider of the Benchmark Gensuite® digital solution. As a member of Benchmark’s executive team, Donavan provides strategic direction for global business/market development and product leadership & innovation for the organization. In addition to organizational leadership responsibilities, Donavan is an active thought leader and member of cross-industry efforts to advance and promote the impact of and best practices within EH&S, Sustainability, Product Stewardship, Supply Chain Risk, and other functional disciplines.
Prior to joining Benchmark Gensuite, Donavan held various leadership roles within the technology and service sectors. He received his MBA with distinction from the University of Louisville and his undergraduate degree from DePauw University. Outside of his professional commitments, Donavan has worked for several years, leading non-profit organizations in working with landowners to protect and conserve land with special natural, agricultural or scenic value in his home state of Kentucky. He now resides in the Charleston, South Carolina area.

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